Category : Business Strategy

Business Strategy Entrepreneurship Personal Development podcast

How To Make Failure Your Friend (A Lesson For Entrepreneurs)

Flip your “What IF” from a Negative to a Positive – Bond, The Ad Strategist

This episode is one of the rawest and most authentic interviews to date (it contains some swearing, so make sure the kids aren’t in the car). We go deep into what entrepreneurship is REALLY LIKE.

If you have been following this podcast for a while, you know how important mindset is to building a business. In today’s episode of The Happiness of Pursuit Podcast, Amanda Bond, better know as Bond, founder of The Ad Strategist, dives deep into her personal transformation, and how she allows her gut and passion to guide her business.

What was shocking to me, was the fact that after numerous failures, Bond kept going and has built one of the most reputable Facebook Ad management businesses in the space.

In the interview, Bond shares the story about how she bounced back from a $10,000 chargeback after completing 3 months of hard work (for those who are unfamiliar with a chargeback, the client basically makes a claim and their money is returned). For most people, that would have been the end of their business – they would have thrown in the towel.

Bond, shares how working on her mindset helped her embrace failure, and allowed her to survive those inevitable tough times in business.

If you want to connect with The Ad Strategist, the best place to do so is right here: https://www.facebook.com/theadstrategist/

 Bonus: 1 Crucial Buckets to Build a Business (check out their Facebook page for the full details).

  1. Pixel a Website
  2. Email
  3. Page Engagement
  4. Video Views (Bond’s current favorite)

 

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Business Strategy Entrepreneurship Personal Development podcast

Turn Your Power Into Profit

The Happiness of Pursuit Podcast – Episode #88 with Alex Barker

How To Turn Your Power Into Profit

From selling strollers and car seats to paying off his mortgage in 3 years, Alex Barker has mastered the side hustle…

Don’t forget family – 80% of your time with your kids will become before they are 18.

I knew from the moment Alex reached out to me on Facebook that we were going to have a great conversation.

Alex Barker is the founder of The Happy PharmD, which is a niche blog dedicated to helping pharmacists create a side hustle.

What I didn’t know about Alex, was the reason behind his businesses. Early in his pharmacy career, Alex and his wife had a burning desire to help other couples adopt. The challenge, as a pharmacist it would be very difficult for them to do this so Alex started his journey into entrepreneurship.

With very little business background, Alex started to buy and resell used baby strollers and car seats online. Realizing his limitations and wanting to help more people, Alex started his media company, began consulting, and now has created a number of courses to help pharmacists.

What you will learn in this episode of The Happiness of Pursuit Podcast:

  • How to create your side hustle
  • The importance of taking action
  • Why self-education is the best education
  • How to turn your powerful skillset into profit

How to connect with Alex Barker:

 

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Business Strategy Entrepreneurship podcast

How Losing It All, Helped Gain Everything

The Happiness of Pursuit Podcast – Episode #86

Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss shares her entrepreneur’s journey.

Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies and  marketing. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer.

In 2006 she started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Starting without a list, a product, a name or an offer, Heather Ann molded her client into a successful guru now known as an expert in his field.

Heather Ann has been named by a few as an ‘Icon Creator’ or the ‘Wizard Behind the Curtain’. She has instructed, coached and promoted hundreds of entrepreneurs leading them down the path to success. She has produced and managed over 350 seminars and events and hosted tele-seminars with many top online thought leaders such as Richard Flint, John Alanis, Susan Bratton, Alicia Lyttle, Tom Antion, Alex Mandossian, Legend Joe Sugarman, Anthony Blake, David Lakhani, Robert Shemin and many others.

Heather Ann currently is the Author of…Sexy Boss: How the empowerment of women is changing the Rule Book for sex, money and success (available on Amazon click HERE!)  and The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game.

What you will learn in this episode of The Happiness of Pursuit Podcast:

  • The importance of the journey, not the destination
  • How to rebound after failure
  • Where to find opportunity
  • The importance of mindset to create success
  • How to become a Sexy Boss

Where to connect with Heather Ann Havenwood:

 

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Business Strategy Entrepreneurship podcast Uncategorized

The Secret Behind Disruptive Billion Dollar Businesses

The Happiness of Pursuit Podcast – Episode #83 with Jay Samit, Author of Disrupt You

There is a big difference between failure and failing.

“Jay Alan Samit is a dynamic entrepreneur and ‘intrepreneur’ who is widely recognized as one of the world’s leading experts on disruption and innovation. He launches billion dollar businesses, transforms entire industries, revamps government institutions, and for over three decades continues to be at the forefront of global trends…(read more)”

A little over a week ago, I had shared one of the lessons from Disrupt You on Instagram, when Jay Samit reached out to me to say thank you. Less than a week later, I had the opportunity to interview him on The Happiness of Pursuit Podcast.

Through Disrupt You, Jay challenges readers to rethink their traditional approach to business and shatters any excuses that may be standing in your way. That advice is followed by tactical steps you can take today to being thinking like many of the billionaire entrepreneurs Jay has coached in his career.

One of the most simple, yet practical exercises he recommends is “to write down 3 problems you face every day. After a month, you have 90 ideas, and a theme will likely emerge. The bigger the problem, the bigger the opportunity.”

What really blew me away, was the way he reframed the solution, “when you don’t know how to solve that problem, find something that does…”

Steve Jobs didn’t know how to code, and he created the largest tech company in the world.

Here is an interview with Impact Theory where Jay Samit dives deep into his book:

What will you learn in this episode of The Happiness of Pursuit Podcast:

  • How to find a billion person problem (and a billion dollar solution)
  • How billion dollar businesses are built
  • The importance of hard work and patience
  • The difference between failing and failure
  • Why you should focus on the impact, not income

How to connect with Jay Samit:

More about Jay Samit:

Everyone from the Pope to the President calls on Samit to orchestrate positive change in this era of endless innovation.  Samit helped grow pre-IPO companies such as Linkedin and eBay, held senior management roles at Sony and Universal Studios, pioneered breakthrough advancements in mobile video, internet advertising, ecommerce, social networks, ebooks, and digital music that are used by billions of consumers every day.  Combining innovation with commercial success, Samit is the consummate dealmaker; his list of partners and associates reads like a who’s who list of innovators, including: Bill Gates, Steven Spielberg, Steve Jobs, Reid Hoffman, David Geffen, Richard Branson, Paul Allen, and Pierre Omidyar. A proven trend spotter, Samit accurately predicts the future because he is constantly working with those who create it (read more)…

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Business Strategy Entrepreneurship podcast

3 Keys to Scaling a Business: Money, Motivation, & Mindset

The Happiness of Pursuit Podcast – Episode #82

3 Keys to Scale a Business: Money, Motivation, & Mindset

I recently had an opportunity to speak at an AGM to help kick off a new business unit. During my research for the keynote, I looked how successful businesses were able to scale and the common traits behind their founders. After reviewing over 75 interviews and reading 50+ books on entrepreneurship, personal development, and motivation, I kept coming back to three simple principles: Money, Motivation, and Mindset.

Money

While there’s a constant argument over whether, or not, money can provide happiness – in business, it is essential for growth. If you look at the reasoning behind why most businesses fail, it is rarely from a bad idea. More often, it is a result of cash flow. Businesses either don’t have enough money to get started, or they grow too fast and can’t keep up – yes, they grow too fast!

So, as much as I like to talk about purpose and passion. It is fundamental to understand that in order for you to fulfill that purpose and live your passion, you need money.

Now, most will use that as an excuse to prevent them from starting a business. This is where “understanding money” becomes vital to your success as an entrepreneur. We all have access to money (or capital), here are a few examples:

  • OPM (Other People’s Money) – what companies have similar goals to you and how can you add value or partner [Suggested Reading: Disrupt You – there’s a whole chapter dedicated to this]
  • Part-Time Hustle – start your business on the side, or work a second job and keep your capital in your business [Suggested Reading: Shoe Dog – Phil Knight, Founder of Nike worked full time just to support Nike when it was getting started to keep money in the compay]
  • Grants – there are millions of dollars that go un-used. Research what grants or tax credits are available within your industry. There is a lot of funding for young entrepreneurs, women run business, minorities, and rural businesses
  • Traditional and Private Loans – there is no shortage of business loans available right now. These tend to have higher interest rates because of the inherent risks associated with a business. Make sure you talk to both a legal and fiduciary (professional money manager) before going down this road.
  • Venture Capital – if you can show a strong value proposition, there may be an opportunity to take on investors. The catch with doing so, you give up a portion of your company to gain the capital.
  • Friends and Family – This may be common in Silicon Valley, however, this is not something I would recommend. At the end of the day, family and friends are more valuable than any business.

Motivation

The majority of my posts, especially on Instagram (click here for the Daily Motivation), focus on motivation.

Motivation is the cause by two things, pain and pleasure. The more pain we experience the greater the need for change. The more gratifying the pleasure, the more we want to change. – Tony Robbins

Tony Robbin’s definition of motivation is one of the most simple and easily understood. Within the definition, he explains two subtle difference NEED and WANT. When a pain is great enough we NEED to change, however when the pleasure is great enough we WANT to change. There is a massive difference between a want and a need.

This is why, in order to scale a business, you need to understand the motivation, both for yourself and for your potential customers.

When you are solving a true “pain point” for a customer, the greater the pain, the greater the value of your solution and likely the greater the customer is willing to pay. However, when you are dealing with a “want”, your business will require significantly more money to create demand.

For example, in order to survive we NEED clean water to drink, however, we may WANT a $7 Blonde Vanilla Latte (with a teething child I might argue we need the caffeine to survive some days).

When you get really clear about the problem you are solving, it becomes much easier to acquire customers when your focus aligns with a true need. It will also empower you to continue and survive the difficult times (even when money seems scarce), which lead to the third principle, mindset.

Mindset

This year has been filled with underdog stories; Donald Trump winning the election, New England Patriot’s Heroic comeback win at the Super Bowl, and most recently Sergio Garcia’s win at The Masters.

One thing they all have in common: a belief they would win.

[Also Read: The Underdog’s Secret To Winning]

There is a mountain of research that supports positive thinking, and I have personally experienced the power a positive mindset has had. This past year alone, adopting a positive mindset led to interviews with three billionaire entrepreneurs and industry icons, which I previously would have never thought possible.

The hardest part about succeeding in any business is the leadership that is required in the hardest of times. The times when money is tight and the team is deflated. This is the time when your business will need that ‘Al Pacino, Any Given Sunday’ type pep-talk.

Motivation will become irrelevant, and money won’t matter if you don’t have the right mindset. The way you think is the difference between you succeeding and failing, “between winning and losing…” [in my best Al Pacino voice].

 No matter if you think you can or think you can’t you are right. – Henry Ford

I wish you all the best of luck in your entrepreneurial journey as you try to master money, motivation, and mindset.

Free Course: 7 Day Platform Playbook (How to turn your passion into your paycheck

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Business Strategy Entrepreneurship podcast Uncategorized

The Greatest Lessons in Entrepreneurship from Sergio Garcia’s Masters Win

The Happiness of Pursuit Podcast – Episode #81 Sergio Garcia’s Masters Win

The Greatest Lessons in Entrepreneurship from Sergio Garcia’s Masters Win

In an 18 year professional career, marked by four runner-up finishes, two of which were decided by playoffs, and years of criticism and personal struggle; Sergio Garcia finally won his first major at The Masters.

What was astounding about his win, wasn’t the years of heartbreak, or even the underdog story in itself, he was actually a favorite in most odds. It was the fact that Sergio Garcia never gave up, and not just in this tournament, but in his pursuit of a major championship.

Here is a quick snapshot of Sergio Garcia’s near Major Championship Wins:

Sergio Garcia Green Jacket

Sergio Garcia wearing The Green Jacket, 2017 Masters. Photo Credit, REUTERS/Brian Snyder

 

  • 1999 PGA Championship – finished second to Tiger Woods, but was made famous when he hit a miraculous blind shot with his eyes closed followed by a sprint and scissor kick to see where the ball had landed
  • 2007 Open Championship – led after all three rounds, made bogey on 18 to eventually lose to Pádraig Harrington in a 4-hole playoff
  • 2008 Tour Championship – after leading again in the final round, Pádraig Harrington came from behind to win by two, leaving Sergio Garcia in second again
  • 2014 Open Championship – finished second to a red-hot Rory McIlroy
  • 2017 Masters – won in a playoff over Justin Rose

Why was Sergio Garcia’s win at The Masters so important?

He proved two very important lessons for success: 1. You have to be in it for the long game, and 2. Never, ever give up.

Why you have to be in it for the long game

While life may seem “short” at times, we have an abundance of opportunity. No matter what your career may be, or what goals you have in life, there is actually a lot of time and ways to get there. Sergio Garcia has played in 73 Major PGA Tournaments and in 4 different times finished second.

There are two ways to look at this, either Sergio is cursed, or at some point, he is bound to win.

Phil Mickelson went through a similar criticism before he eventually won The Masters.

The fact of the matter is simple, the more times you put yourself in a position to win, the more likely you will succeed. For Sergio, he believed it was a matter of time, and at The 2017 Masters, he was right.

For you, regardless of your career, or business, you need to find ways to put yourself in the position to win. You won’t win all the time, and you’ll even lose some heartbreaking deals, but more often than not you will finish on top.

Why you should never, ever give up.

On the 13th hole at Augusta, Sergio Garcia hit his ball left of the creek into the trees. He was forced to take a drop and a penalty stroke. At that point in time, Justin Rose had a two-stroke lead, and by most odds, would likely be stretched to four-strokes after this hold.

Remarkably, Garcia made par and Rose three-putted for par. Garcia went on to birdie 14, and eagle 15. The momentum had switched.

Related: The Underdogs Secret To Winning

When you are patient and consistent, success is inevitable. The moment that you decide you are not worthy, or that the feat is impossible, you are right! When you grind, no matter the circumstances, eventually you will come out on top.

After 4 runner-up finishes, 37 major tournaments, and countless setbacks, Sergio Garcia finally won his major.

You too can win. The recipe is simple: be patient, consistent, and never give up, EVER!

 

 

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Business Strategy Entrepreneurship How To podcast Uncategorized

How To Rewire Your Brain For Success

The Happiness of Pursuit Podcast – Episode #80 with Colette Streicher

How To Rewire Your Brain For Success

Happiness is undervalued in our lives…we value hardwork, and success, but none of those are possible without happiness

I recently finished reading “Stealing Fire” by Steven Kotler and Jamie Wheal. The book is about “Silicon Valley executives like Eric Schmidt and Elon Musk, Special Operators like the Navy SEALs and the Green Berets, and maverick scientists like Sasha Shulgin and Amy Cuddy have turned everything we thought we knew about high-performance upside down.”

Within minutes of talking to Colette Streicher, I saw an instant connection to how high performers are using a heightened state of consciousness to up their game to a new level.

Colette Streicher moved to the United States from France in 1995. In 2001, she graduated from the University of Houston with a Master’s Degree in Social Work with a specialization in family therapy.  Colette currently operates a successful international practice as Peak Performance Coach.

For more than 20 years, Colette continually studied many different therapies stemming from the field of Energy Psychology.  These studies include EFT with Gary Craig, Thought Field Therapy, Matrix Energetics, Bodytalk, Quantum techniques, Seemorg Matrix as well as many others.

In 2013 Colette co-founded a new method in the field of psychology (Manifesting All Possibilities(TM), MAP for short.

Through the use of MAP, practitioners are able to create extraordinary results. The method was proven effective to rewire the brain through the use of QEEG technology. MAP is a revolution in the field of psychology as it gets instantaneous results without the use of tapping or even talking.

What will you learn in this episode of The Happiness of Pursuit Podcast:

  • 7 Steps To High-Performance
  • The importance of happiness in becoming successful
  • Why top athletes and entrepreneurs NEED a business coach
  • How to create happiness and reach your goals at lightning speed

How to connect with Colette Streicher:

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Business Strategy Entrepreneurship How To Personal Development podcast Uncategorized

How Focusing on Value Can Triple (3x) Your Business

The Happiness of Pursuit Podcast – Episode #75

How Focusing on Value Can Triple (3x) Your Business with Jen Berson, Founder of JenerationPR

Success meant being able to control my own time

The hardest part of starting a business is finding customers. The second hardest part of a business is parting ways with a client.

This past year, JenerationPR tripled their business, yes 3x, and Jen Berson attributes that success by parting ways with her first, and longest standing client. For most people, that would sound absolutely insane. Yet, when you take a deep honest look at your life and your business, you need to get clear about what’s holding you back and where you can deliver value.

Throughout this episode, Jen shares how the focus on value helped her scale her business. What was unique about Jen’s perspective on value, is it was not limited to the value she provides to her clients, but also to the people on her team and how she can add value to their lives by giving them flexibility in their daily lives.

What you will learn on this episode of The Happiness of Pursuit Podcast:

  • Why you might need to fire your client
  • How to change your mindset to scale your business
  • The important of the value chain (internally and externally)

How to connect with Jen Berson:

 

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Business Strategy Entrepreneurship Personal Development podcast Uncategorized

The Underdog’s Secret To Winning…

The Happiness of Pursuit Podcast – Episode #74

The Underdog’s Secret To Winning…

One simple word: Momentum

Regardless if you’re a fan of sports or not, what happened in Super Bowl 51 was one of the greatest comebacks in history…(well except for when the New York Giants came back to beat the Patriots in Super Bowl 48, but I’m a giants fan!)

Halfway through the third quarter of Super Bowl 51, my wife said to me “This game seems pretty boring…” Without even knowing it, my reply would have nearly predicted the future, “It’s Tom Brady, all you have to do is watch the 4th quarter…”

What Tom Brady accomplished in the 4th quarter was impossible by almost any stretch of the imagination.

So was it Brady’s #GOAT (greatest of all time) ability that helped them win? Yes, but it wasn’t the only reason…like many of the historic comebacks in sports, and business, it came down to one simple scientific fact: momentum.

Momentum is the single biggest force, and when you learn how to turn it back in your favor, no matter the odds, you can, and more often than not, will win.

So the question is, how do you get momentum on your side?

First, we need to understand what momentum is and how it is created.

By definition,

Momentum is the quantity of motion of a moving body, measured as a product of its mass and velocity.

What’s more important is how momentum is created, and that is through what is called a “Moment of Inertia” – that single event of force to cause a body at rest to begin to move.

To pick up momentum, you can do one of two things, increase the speed (velocity) or the mass.

The reason that the Patriots won Super Bowl 51 was because they took over the momentum. In almost every single comeback story in sports there is a “turning point”, that moment in time, that single event, where “the tide shifted” – that right there was the moment of inertia the team needed to swing momentum in their favor.

Sure, luck might play a part in it, but the real difference in many of the comeback stories you read about for a lifetime, comes down to three crucial things: preparedness, leadership, and community.

1. Preparedness

There’s a reason that top athletes practice so hard. It’s preparation for that one opportunity, the “full count, bases loaded, bottom of the ninth,” type of moment. Michael Jordon was notorious for his work ethic, and with 6x NBA Championships, it’s hard to say that it just came down to “luck”. Look at every level of sports and take the top performers, especially the “winners” and you will see a constant effort to be prepared to seize the moment, and push momentum into their favor.

2. Leadership

In every great comeback story, you can almost pinpoint the speech, the moment when the Captain or Coach rallies the team. It’s rarely about motivation. Everybody on the bench ‘wants to win’, but few believe ‘they can win’. In Michael Strahan’s book, he shares the story about how in the second half of Super Bowl 48, he walked down the sidelines and started telling his teammates we are going to win. To some, he even told them the score. As scary as it sounds, he was right – down to the final number.  It was that firm belief in what was possible, and having put in the work to be prepared for this moment that allowed the rest of the team to rally around those words and again, change the momentum and win!

3. Community

Finally, the last piece to changing momentum and mounting a comeback comes down to the people around you. As that leader begins to share the belief that they can win, it inspires those around them. From there, they begin to spread the word even further, and before you know it the entire sideline, bench, dugout, and even the crowd begin to believe. It is that fundamental belief in what is possible that makes a comeback not only possible but probable. This groundswell of support will strike fear in your competition and tip the final scale of momentum in your favor. In almost every sport, that’s why the crowd (the 12th man in Football) is so important – they believe!

What does momentum mean for you and your business?

Whether you believe you can, or believe you can’t. You are right.

-Henry Ford

Momentum can work for and against you. How you want to use it is up to you. If you need to turn the tide, it’s going to take hard work, patience, and great leadership. Belief in your company, and in yourself, that anything is possible. Finally, it comes down to your team and your community, to rally behind that shared belief that you can conquer the world.

The choice is yours: either you can turn momentum in your favor and unlock a world of greatness, or you can allow it work against you. You own the future!

 

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Business Strategy Marketing Strategy podcast

Killing it With Copywriting – The Secret behind Gloria Rand’s Business

The Happiness of Pursuit Podcast – Episode #73

Gloria Rand has built an incredible business by focusing on copywriting. In this episode of The Happiness of Pursuit Podcast, Gloria Rand shares how she did it.

As an internationally known Leading Expert in SEO Copywriting and Social Media Marketing, entrepreneurs and small business owners call upon her to help them overcome their biggest internet marketing challenges and create an online presence that dramatically improves their leads and sales. The power of what Gloria teaches has helped her clients from around the globe including North America, United Kingdom, Italy and Japan (more here)…

BONUS: Gloria is constant putting on HIGH-VALUE Events, check it out here: http://gloriarand.com/events/

Career Highlights

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