Happiness of Pursuit Podcast – Episode #6
How Jen Berson left a 6 figure job as an attorney to create a PR Agency – JenerationPR
This week’s guest absolutely blew me away! She left a legal career to build her own PR agency, JenerationPR, with zero PR training and has helped her clients get on the Today Show, The Ellen Show and many other major media outlets.
Jennifer is now a regularly featured PR & social media expert on American Express OPEN Forum for small business and has been featured in the New York Times, Entrepreneur magazine, PR Week, Los Angeles Daily News, Fox 11 News, TV Guide Network’s “Hollywood 411″ and was profiled on Apple.com. Jennifer was also featured in the “Limelight Series” on PR Web, and selected by Babble.com as one of the 10 “Mompreneurs Who Made it Big!”
Jennifer has taught “Principles of Entrepreneurship” in the Beauty and Cosmetics department at the Fashion Institute of Design and Merchandising (FIDM). She is also a member of Beauty Industry West and Fashion Group International. Jennifer graduated summa cum laude from UC Santa Barbara with a degree in communications and holds a JD from the University of Southern California law school.
What you will learn in this episode of Happiness of Pursuit Podcast:
- How to make the leap to pursue your passion – even without any training
- How to connect with influencers
- How to ask for help and build a support network
JenerationPR has some AWESOME tools to help you, head over to this link (http://www.jenerationpr.com/resources/) to see all of them (I’ve put a few of the best below):
How to Instagram Like a Pro!
My down & dirty tips for you to master marketing your business on Instagram
The Foolproof Map for PR Success: 10 Things to Consider Before Starting your campaign
Here are 10 essentials you should consider as you’re developing a PR blueprint for your business
Jen’s 10: Top 10 Social Media Pro Tips
All of my insider tricks & know-how for promoting your business on Social Media
Media Training 101: How to Prepare for Your First Big Interview
Let’s get you camera ready…
How to Pitch and Land a Guest Post (3 easy tips)
Guest blogging can significantly grow your reach and customer base. Pitching yourself is easy if you follow these tried & true steps
How to Write the Perfect Press Release
Nothing too clinical here, just some fundamentals to get you on the right track to writing a newsworthy press release
Connect with Jen Berson