Have you ever wondered how Apple inspires people to wait in line for hours to buy their newest product?
The answer actually stems back to our biology – yes our biology, New York Times best-selling author Simon Sinek explains in “Start With Why.”
In his book, and the below TED Talk, Sinek de-codes how focusing on the WHY is the fundamental difference between failure and success. He breaks it down to a philosophy explained through the “Golden Circle,” through examples from Apple to Martin Luther King.
The book is an absolute must-read for every marketer, here is a sneak peek:
“If Apple were like everyone else, a marketing message from them might sound like this: “We make great computers. They’re beautifully designed, simple to use and user friendly. Want to buy one?” “Meh.”That’s how most of us communicate. That’s how most marketing and sales are done…Here’s how Apple actually communicates. “Everything we do, we believe in challenging the status quo.We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user-friendly. We just happen to make great computers. Want to buy one?” Totally different, right?” – Simon Sinek, TED Talk
Featured Image courtesy of Lynne Cazaly (www.lynnecazaly.com).