Top Business Apps for Entrepreneurs and Small Businesses
With an almost daily barrage of new Business Apps, how do you find the best ones to use as an entrepreneur or small business owner? Here are the top business apps that I use on a daily business to help manage The Happiness of Pursuit Podcast, and as a Marketer. They are organized by my frequency of use.
Have other Business App ideas? Please leave your suggestion in the comments below.
Evernote (click here)
Evernote is like an extension of my brain. It is by far one of the best productivity tools available for organizing everything from meeting notes, article ideas, podcast guests, email scripts, bookmarks, saved articles from the web…you name it and it can be stored and organized within Evernote.
It is so effective I will be creating an additional post and some training videos to show how I use it for on a daily basis.
This video will show you how you can use it:
Boomerang for Gmail (click here)
My primary “To Do List” is unread email. This was a totally flawed system until I found Boomerang for Gmail. With this simple Business App, I was able to regain control of my email and manage everything from the time an email was sent, to having an email pop up 2 weeks later (or on a specific date if someone asked me to follow up). It even has an option to remind me if someone hasn’t replied within a given timeframe.
This simple add-on serves as my personal CRM.
IFTTT (click here)
The framework of the IF THIS THAN THAT is pretty simple. You create an account and link your products and apps to create “recipes”. There are hundreds of thousands of recipes, as you can see in the video below.
When used correctly, you can create recipes to automate the majority of the tasks that chew up productive time. If you’re not careful the machines might take over!
Feedly (click here)
Looking for content to share with your customers? Feedly lets you collect and easily share content with connections to a number of Business Apps like Hootsuite, Buffer, direct to Social Media Accounts, Evernote…and many others. Simply select your feeds and scan them for relevant content and fill your Buffer, or Hootsuite content calendars.
Buffer (click here)
“Buffer is a tool that can hopefully help out in a few ways. First, you can write a bunch of posts at one time, choose which social profiles to send them to, and then Buffer will spread them out throughout the day or week so that you don’t have to be at a computer all the time in order to have a social media presence. You can also attach a photo, video or animated GIF to any of your posts. Second, since we shorten your links for you, we are able to provide more analytics than if you just were to post to Twitter or Facebook directly. We love to take a look to see what we can learn from these analytics.”
Hootsuite (click here)
Hootsuite is an incredible tool for managing social media for small-medium sized businesses, agencies, and enterprises. To accurately explain all that Hootsuite has to offer, it would need its own post. To summarize it quickly; this Business App allows you to manage everything you could possible need with social media from planning, scheduling, to analytics, and social listening.
Bluehost (click here) *affiliate link
If you have made it this far down the post, you are obviously serious about productivity. I put this link in here because at this stage most people are looking for a simple way to create a website and Bluehost is one of the best in the business at making that process simple for even the least technically inclined.
To create your own website, click the link (here) and search for your domain name. Once you find it, follow the onscreen instructions and you will have a website up and running in less than 30 minutes. Honestly, in the last 2 weeks I have done this 4 times! This includes a 1-click setup with WordPress, which I will cover below.
WordPress [1-click install included with Bluehost]
WordPress is web software you can use to create a beautiful website, blog, or app. We like to say that WordPress is both free and priceless at the same time. I want to explain something that many people miss, there is a big difference between WordPress.com and WordPress.org.
WordPress.com is a place where you can create a free blog (yourname.wordpress.com, you need to pay if you want the domain name yourname.com). There are some limitations to themes within WordPress.com, so I highly recommended going with a self-hosted option (like Bluehost, Hostgator or GoDaddy).
WordPress.org is where you download the free software, themes and a number of plugins to be installed on your self-hosted site. If this sounds confusing, don’t worry. I had no clue what the difference was when I started, and took months figuring it out. When I started, there was no Bluehost to make it that simple.
(If you’re really stuck, or confused just post “HELP” in the comments below” and I’ll help you work through it).
Mailchimp (click here)
Sorry for the bold disclaimer, but it is true. If you are going to take the time to set-up a website, you MUST have a way to capture and communicate with your audience. I love Mailchimp for this reason.
Mailchimp is a free email service (for less than 1,000 readers). It will allow you to build multiple email lists, and create great campaigns (newsletters, mass messages, etc.). I have recommended it to all of my clients and have used it for over 8 years now. For most small businesses, the free version will be all they ever need and it integrates well with the automation tools we mentioned early, including IFTTT, Buffer, Feedly, and Hootsuite.
If you outgrow Mailchimp, I would investigate Aweber, Infusionsoft, or Hubspot below. Those are great intermediary steps before you get into more complex platforms like Salesforce.
SumoMe.com (click here)
Hands down the best FREE tool for email collection. You will see this tool on hundreds of thousands of sites you visit. After reading this resource page, you’re already a genius marketer, so you will start to recognize what to look for. You likely got to this page by entering our email on a SumoMe form (or you clicked resources in the menu bar, in which case go back to the homepage and fill out the form).
There are so many great features within SumoMe that I use on this site. My favorites are the Welcome Mat, and the Scroll Box, both or which are incredibly effective at capturing email subscribers. It integrates with all of the main email services, including those we talk about here (Mailchimp and Hubspot).
This solution is perfect for solopreneurs, startups and small businesses.
LeadPages.net (click here)
Leadpages.net is an awesome tool for creating really effective lead capture pages and pop-up boxes. If you plan on running an online business selling products or services. This is a crucial tool for growing your email list.
The integrations with Mailchimp and WebinarJam (listed below) are a piece of cake.
Coschedule (click here)
The process is incredibly simple. I create a post on my WordPress site, and once I’m ready to publish it, I simply scroll down on the page and schedule ALL of my posts for Facebook, Twitter and LinkedIn.
The analytics are also a huge help in knowing what posts are taking off, and you can easily re-schedule them for distribution. If you want to get traction on your posts, this is the most effective way to publish your content.
WebinarJam (click here) *affiliate link
Webinars have massive potential for two reasons; it is the fastest and most effective way to grow your email list, and it allows you to share your expertise with your audience (and potential customers).
I have experimented with dozens of Webinar and Video/Online conference tools and WebinarJam is by far the most effective for the following reasons:
- It plays video better than any other platform (no buffering)
- It connects easily to LeadPages.net and Mailchimp (two of my favorite lead capture systems)
- The automated follow up sequence and playback options are set-up
- The option to have replays and automated webinars are a huge time saver.
Hubspot (click here)
Hubspot is a great tool that will enable small businesses to manage almost everything they do online. It is like merging a CRM, Gmail email tools, a website, social media management tool and publishing tool into one system. As much as I have tried to show you all of the workarounds, and business app integrations, Hubspot really ties everything together in one platform. If you are interested in integrating Hubspot into your business, get in touch with me (
As much as I have tried to show you all of the workarounds, and business app integrations, Hubspot really ties everything together in one platform. If you are interested in integrating Hubspot into your business, get in touch with me (here), and I will share my story with how I’m using HubSpot and how it may work within your business.
My Business App Suggestion Playlist:
I will be updating this page as I find new Business Apps that blow my mind. Please feel free to contact me with any question, or leave your question in the comments section below.